E-MARKETING OR DIGITAL MARKETING? STRATEGIES PLAY A ROLE.

 E-MARKETING OR DIGITAL MARKETING? STRATEGIES PLAY A ROLE.

Price, product, place, and promotion, the four Ps of marketing, are fundamental for successful marketing communication. One of its goals is building and reinforcing relationships with clientele, retailers, and other people with whom the company markets its products. But the main objective is to reach \a target market and affect their behavior through informing, convincing, and reminding. They must reach out to new consumers and persuade then them to purchase their product, while at the same time they must preserve their current customers. But no matter how good the promotion, it can never substitute for quality, enormously high prices, or inadequate retail distribution

Environmental scanning, understanding the business’s target market, and examining the external environment, also, is integral to determining business opportunities and threats. To remain in existence, a business must be prepared to change its business strategies. This external environment includes market trends and the social, political, and economic environment.

A product typically has a four-stage life cycle, with includes the introduction, growth, maturity, and declining stages of the product. Technology generally has a shorter lifespan. Therefore, the new products must be introduced earlier in the product’s life span.

Marketing is an extremely dynamic and challenging field. There are numerous large organizations, medium and small-sized enterprises, and self-employed, home-based businesses that engage in marketing and promotional activities that would help them promote their products and services and attract customers. Keeping the number of potential marketers in mind, it is evident that businesses have to create a differential advantage through their marketing activities.